Company
Welcome to Taaza, our fresh fruits and vegetable business! Taaza is headquartered in Dubai, We are passionate about providing you with the freshest and most delicious produce available. Our business was founded on the belief that everyone deserves access to high-quality, nutritious fruits and vegetables.
We work closely with local farmers and growers to source our produce, ensuring that it is fresh, ripe, and full of flavour. We pride ourselves on our commitment to sustainability and environmental responsibility. That’s why we prioritize locally grown produce whenever possible, reducing our carbon footprint and supporting our community.
We offer a wide selection of fruits and vegetables, from classic favourites like apples and carrots to more exotic choices like dragon fruit and kale. Our produce is carefully selected and inspected to ensure that it meets our high standards for taste, nutrition, and quality.
Management
Our management team consists of seasoned professionals with over 40 years of experience in the fresh fruits and vegetables industry.
Soman Menon
President
Mr. Somasundaran Peedikaparambil (also known as Mr. Soman Menon) is an Indian entrepreneur owning various companies across U.A.E including Hospitality Catering Group, and other varied businesses in the Middle East and Indian markets.
Mr. Somasundaran was born in Kerala, completed his Diploma in catering from Kerala and had moved to Abu Dhabi to start his first venture of ‘Provision of Catering Services’ in 1996. In the following years, he has expanded the operations by starting up new companies specialized in camp accommodation, camp construction, small scale general contracting, landscaping, transportation, restaurant chains in various cuisines, Safes & Locks Manufacturing, Doors & Frames manufacturing, and Trading in the Oil & Gas industry. The Client base generated from these companies has supported the growth of this organisation and has appreciated the selfless quality in service rendered by the firm.
Presently he is actively involved in managing various companies spread across U.A.E and India.
From an Accountant to a Chief Executive Officer of Barakat Group, with 4.6 decades of extensive international experience and a proven track record in driving top-line growth & profitability through new market & channel development in FMCG industry, he has been at the forefront of setting up broad strategies, re-imagining business processes, and mitigating threats to drive business growth, he can formulate a miraculous transformation of any bleeding FMCG unit into a healthy and profitable one within a year.
- Instrumental in commercial viability of fresh and healthy juices in UAE market since the year 2000
- Awarded the Best Importer of the Year’ at Barakat Vegetables & Co LLC – 1992, 1994, 1998 & 2000.
- Instrumental in the achievement of Importer of the Year 2011 Award at the Annual E-Services
- Excellence Award Ceremony by Dubai Trade & the coveted Mohammed Bin Rashid Al Maktoum
- Business Award 2013 in the Manufacturing Category.
- Received the MRM award twice from HH Sheikh Mohd Bin Rashid Al Maktoum for HR Management and Innovation in the Fresh Beverage industry.
- Record history of Nil Resignation for 25 years in Barakat Group.
Jeyaram S
CEO